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EMSFCM

goal
To build a new brand identity, increase organic traffic and protect the main brand, tanatories and cemeteries in search engine rankings.
Results
> 1,45%
CONVERSION RATE
80/100
PAGESPEED INSIGHTS
1st POSITION
FOR MAIN BRAND, CREMATORIUM, AND CEMETERY SEARCH ENGINE RANKINGS
Sector: Public services
Scope: National

Challenges faced

The company Servicios Funerarios de Madrid is a funeral and cemetery management company.
They were looking to>>

  1. Design a new tailor-made website that would project their new branding
  2. Protect the rankings of their main brand as well as crematorium and cemetery sub brands
  3. Bring traffic from search engines for funeral services and installation searches
  4. Autonomously manage their website
  5. Create a high level of security against hacking
  6. Ensure fast download speeds, especially on mobile phones

Our solution

Marketing:

  • We performed an initial SEO Analysis: Spanish
  • We defined the SEO Strategy
  • We proposed a new website structure based on searches from potential clients
  • We optimized their site for SEO: coding, content, and structure
  • We created an SEO content plan for new sections of their website and blogbased on our research and analysis

Website design and build:

  • A new, responsive and personalized website on Drupal
  • Custom linking via JSON with ERP to manage condolence messages and contract publishing
  • SEO optimized code
  • WPO optimization to ensure fast page loading speeds
  • Personalized training for the ESF team to ensure optimal website management

What we achieved together

  1. Conversion rate of over 1.45%
  2. Page loading speeds scoring higher than 80/100 on average, according to PageSpeed Insights
  3. More than 30 keywords focused on main services and related terms landing within the top 5 positions on Google
  4. Brand, crematorium names and main cemeteries ranked 1st on Google for name searches

Team involved

Néstor Tejero Bermejo

Managing Director

Néstor manages Reinicia_ and advises both big and small clients within various industries.

Virginia Barrios

Content and Social Media Manager

It doesn’t matter how many new social networks are invented, Virginia has created a profile for all

-> Meet the team

We show you the smart way_ to reach your goal >

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