Challenges faced
Ayuda en Acción is an international NGO that fights against poverty and inequality.
They needed>>
- To boost the results of their communications via Email Marketing
- To be able to autonomously manage their own mailing campaigns through Mailchimp
- To improve the quality of their database and maintain it over time
- To integrate it with their CRM > Salesforce
Our solution
Marketing
- Initial Email Marketing consultation consultancy
- Mailchimp configuration and initial upload of their database
- Email layout design and creation of a responsive template with a corporate aesthetic
- Database cleanup process to remove contacts that weren’t interacting with our client. The goal was to focus on people who wanted to interact with the brand
Training
- Tailor-made training for more than 10 people in order to improve the Email Marketing and Analytics skills of the team
- Personalized practical cases and topics based on previously agreed objectives
- Shadowing and supporting (Two words for this concept?) the Marketing Team to embed new and optimized work routines
What we achieved together
- We helped a team of more than 10 people work autonomously thanks to training sessions
- We increased open rates by 20% and click rates by 25% 15%
- We cleaned the database of 28,000 inactive contacts leading to huge cost savings and improved deliverability
- We qualified 5,000 additional contacts with new information that improved conversion rates
Team
Néstor Tejero Bermejo
Managing Director
Néstor manages Reinicia_ and advises both big and small clients within various industries.
Virginia Barrios
Content and Social Media Manager
It doesn’t matter how many new social networks are invented, Virginia has created a profile for all
We show you the smart way_ to reach your goal >
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