EverybodyCar

Plan de Marketing

• We defined the Marketing Strategy
• We created a comprehensive Marketing Plan

SEO

• We carried out a preliminary analysis and SEO strategy: we worked on improving their rankings on searches for specific industry keyword patterns: buy + brand, dealer + brand, dealer + region, offers + brand, etc.
• We created a 12 month SEO plan
• We proposed SEO improvements for their website: code, content, and structure
• We remodeled their website (New website layout?)
• We designed a Link Building strategy
• We created an editorial strategy

SEM

• We designed an SEM strategy aligned with their SEO in order to secure
• more registered users from preferred regions
• We created an estimated budget based on demand
• We designed the initial campaign architecture
• We continuously optimized campaigns

Social Media

• We published articles, responses and relations with other pages
• We contacted forums and brand clubs to publish content
• We wrote blog content

Press Office

• We drafted press releases: 4 a year
• We managed media relationships
• We built a press dossier
• We prepared interviews

E-mail Marketing

• We defined content structure
• We designed a template for their newsletter

Web Analytics

• We created a measuring plan and dashboards
• We generated detailed reports for every marketing channel
• We carried out thorough analysis and shared monthly improvement opportunities