Challenges faced
LemonConcentrate is a worldwide supplier and distributor of all types of fruit and
vegetable concentrate, working within the processed food and drink industry.
They needed to>>
- Project an international brand image
- Attract traffic from international search engines for their product portfolio
- Engage and nurture qualified contacts for their sales network
- Manage the web autonomously
- Load the website quickly, especially on mobile devices
Our solution
- We designed a new website that was responsive and personalized on WordPress
- We optimized the code for SEO
- We also optimized web performance for fast page loading speed (WPO)
- We gave the team personalized training for website management
- We carried out an initial (initial or preliminary?) SEO analysis: English and Spanish
- We created an SEO content plan in English for the new sections of the website and the blog, based on our keyword research
- We drafted a proposal for a new website structure based on attracting new prospective clients (leads?)
- We fully optimized the site for search engines: code, content and structure
- We integrated Mailchimp via a web form
What we achieved together
- Conversion rate of over 1.70%
- An average of more than 20 qualified contacts per month
- Page loading speeds scoring higher than 80/100 on average, according to PageSpeed Insights
- More than 60 key words keywords focused on main services and related terms landing within the top 3 positions on Google
Team
Néstor Tejero Bermejo
Managing Director
Néstor manages Reinicia_ and advises both big and small clients within various industries.
Virginia Barrios
Content and Social Media Manager
It doesn’t matter how many new social networks are invented, Virginia has created a profile for all
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