{"id":9841,"date":"2021-06-24T12:36:15","date_gmt":"2021-06-24T10:36:15","guid":{"rendered":"https:\/\/reinicia.agenciareinicia.com\/?post_type=casos&p=9841"},"modified":"2024-04-25T14:24:12","modified_gmt":"2024-04-25T12:24:12","slug":"emsfcm","status":"publish","type":"casos","link":"https:\/\/www.agenciareinicia.com\/en\/success-stories\/emsfcm\/","title":{"rendered":"EMSFCM"},"content":{"rendered":"\n
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Challenges faced<\/h2>\n\n\n\n
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The company Servicios Funerarios de Madrid is a funeral and cemetery management company.
They were looking to>><\/p>\n\n\n\n

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  1. Design a new tailor-made website that would project their new branding<\/li>
  2. Protect the rankings of their main brand as well as crematorium and cemetery sub brands<\/li>
  3. Bring traffic from search engines for funeral services and installation searches<\/li>
  4. Autonomously manage their website<\/li>
  5. Create a high level of security against hacking<\/li>
  6. Ensure fast download speeds, especially on mobile phones<\/li><\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
    <\/div>\n\n\n\n

    Our solution<\/h2>\n\n\n\n
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    Marketing<\/strong>:<\/p>\n\n\n\n

    • We performed an initial SEO Analysis: Spanish<\/li>
    • We defined the SEO Strategy<\/li>
    • We proposed a new website structure based on searches from potential clients<\/li>
    • We optimized their site for SEO: coding, content, and structure<\/li>
    • We created an SEO content plan for new sections of their website and blogbased on our research and analysis<\/li><\/ul>\n<\/div>\n\n\n\n
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      Website design and build:<\/strong><\/p>\n\n\n\n

      • A new, responsive and personalized website on Drupal<\/li>
      • Custom linking via JSON with ERP to manage condolence messages and contract publishing<\/li>
      • SEO optimized code<\/li>
      • WPO optimization to ensure fast page loading speeds<\/li>
      • Personalized training for the ESF team to ensure optimal website management<\/li><\/ul>\n\n\n\n
        \"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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        What we achieved together<\/h2>\n\n\n\n
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        \"\"<\/figure>\n<\/div>\n\n\n\n
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        1. Conversion rate of over 1.45%<\/li>
        2. Page loading speeds scoring higher than 80\/100 on average, according to PageSpeed Insights<\/li>
        3. More than 30 keywords focused on main services and related terms landing within the top 5 positions on Google<\/li>
        4. Brand, crematorium names and main cemeteries ranked 1st on Google for name searches<\/li><\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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          Team involved<\/h3>\n\n\n\n
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          N\u00e9stor Tejero Bermejo<\/h4>\n\t\t\t\t\t\t

          Managing Director<\/h5>\n\t\t\t\t\t\t

          N\u00e9stor manages Reinicia_ and advises both big and small clients within various industries. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t

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          Virginia Barrios<\/h4>\n\t\t\t\t\t\t

          Content and Social Media Manager<\/h5>\n\t\t\t\t\t\t

          It doesn\u2019t matter how many new social networks are invented, Virginia has created a profile for all <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t\n<\/div>\n\n