{"id":9904,"date":"2021-07-06T12:12:58","date_gmt":"2021-07-06T10:12:58","guid":{"rendered":"https:\/\/reinicia.agenciareinicia.com\/?post_type=casos&p=9904"},"modified":"2022-10-28T15:25:43","modified_gmt":"2022-10-28T13:25:43","slug":"ayuda-en-accion","status":"publish","type":"casos","link":"https:\/\/www.agenciareinicia.com\/en\/success-stories\/ayuda-en-accion\/","title":{"rendered":"Ayuda en Acci\u00f3n"},"content":{"rendered":"\n
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Challenges faced<\/h2>\n\n\n\n
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Ayuda en Acci\u00f3n is an international NGO that fights against poverty and inequality.
They needed>><\/p>\n\n\n\n

\"ayuda<\/figure>\n<\/div>\n\n\n\n
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  1. To boost the results of their communications via Email Marketing<\/li>
  2. To be able to autonomously manage their own mailing campaigns through Mailchimp<\/li>
  3. To improve the quality of their database and maintain it over time<\/li>
  4. To integrate it with their CRM > Salesforce<\/li><\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
    <\/div>\n\n\n\n

    Our solution<\/h2>\n\n\n\n
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    Marketing<\/strong><\/p>\n\n\n\n

    • Initial Email Marketing consultation consultancy<\/li>
    • Mailchimp configuration and initial upload of their database<\/li>
    • Email layout design and creation of a responsive template with a corporate aesthetic<\/li>
    • Database cleanup process to remove contacts that weren\u2019t interacting with our client. The goal was to focus on people who wanted to interact with the brand <\/li><\/ul>\n<\/div>\n\n\n\n
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      Training <\/strong><\/p>\n\n\n\n

      • Tailor-made training for more than 10 people in order to improve the Email Marketing and Analytics skills of the team<\/li>
      • Personalized practical cases and topics based on previously agreed objectives<\/li>
      • Shadowing and supporting (Two words for this concept?) the Marketing Team to embed new and optimized work routines<\/li><\/ul>\n\n\n\n

        <\/p>\n<\/div>\n<\/div>\n\n\n