{"id":13226,"date":"2022-11-04T10:12:15","date_gmt":"2022-11-04T09:12:15","guid":{"rendered":"https:\/\/www.agenciareinicia.com\/?post_type=formacion&#038;p=13226"},"modified":"2022-11-04T10:12:16","modified_gmt":"2022-11-04T09:12:16","slug":"inbound-marketing","status":"publish","type":"formacion","link":"https:\/\/www.agenciareinicia.com\/formacion-abierta\/inbound-marketing\/","title":{"rendered":"Curso de Inbound Marketing"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-bg-conic-smooth-green-to-yellow-gradient-background has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column nt3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\"><div class=\"yoast-breadcrumbs dark pt4\"><span><span><a href=\"https:\/\/www.agenciareinicia.com\/\">Portada<\/a><\/span> \u00bb <span><a href=\"https:\/\/www.agenciareinicia.com\/formacion-abierta\/\">Formaci\u00f3n abierta<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\">Curso de Inbound Marketing<\/span><\/span><\/div>\n\n\n<h1 class=\"fw3 mt0 f2 f1-l wp-block-heading\">Curso de Inbound Marketing<\/h1>\n\n\n\n<p data-test id='texto-con-icono-block_60a4d99953226' class=\"flex texto-con-icono has-dark-gray-color has-text-color f4 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    Nivel: Iniciaci\u00f3n \/ Intermedio            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_60a4d99953226 .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_60a4d99953226 .icon {\n        background-color: currentColor;\n        -webkit-mask: 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class=\"flex texto-con-icono has-dark-gray-color has-text-color f4 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    Online o Presencial: formaci\u00f3n in-company            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_60a4da1f53228 .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_60a4da1f53228 .icon {\n        background-color: currentColor;\n        -webkit-mask: url(https:\/\/www.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/m.svg) no-repeat center;\n        mask: url(https:\/\/www.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/m.svg) no-repeat center;\n        -webkit-mask-size:cover;\n        mask-size:cover;\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_60a4da1f53228.f4 .icon,\n    #texto-con-icono-block_60a4da1f53228.f4 .icon-dashicons {\n        width: 32px;\n        height: 32px;\n        font-size: 2rem;\n    }\n    #texto-con-icono-block_60a4da1f53228.f5 .icon,\n    #texto-con-icono-block_60a4da1f53228.f5 .icon-dashicons {\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_60a4da1f53228.f6 .icon,\n    #texto-con-icono-block_60a4da1f53228.f6 .icon-dashicons {\n        width: 14px;\n        height: 14px;\n    }\n<\/style>\n\n\n<p data-test id='texto-con-icono-block_60a4da3653229' class=\"flex texto-con-icono has-dark-gray-color has-text-color f4 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    Pr\u00f3xima convocatoria: empieza cuando quieras            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_60a4da3653229 .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    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width: 14px;\n        height: 14px;\n    }\n<\/style>\n\n\n<p data-test id='texto-con-icono-block_61347e60f3392' class=\"flex texto-con-icono has-dark-gray-color has-text-color f4 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    Duraci\u00f3n: 11h lectivas            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_61347e60f3392 .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_61347e60f3392 .icon {\n        background-color: currentColor;\n        -webkit-mask: url(https:\/\/www.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/s.svg) no-repeat center;\n        mask: url(https:\/\/www.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/s.svg) no-repeat center;\n        -webkit-mask-size:cover;\n        mask-size:cover;\n        margin-right: 1rem;\n        margin-top: .125rem;\n     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.125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_61347e51f3391 .icon {\n        background-color: currentColor;\n        -webkit-mask: url(https:\/\/www.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/c.svg) no-repeat center;\n        mask: url(https:\/\/www.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/c.svg) no-repeat center;\n        -webkit-mask-size:cover;\n        mask-size:cover;\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_61347e51f3391.f4 .icon,\n    #texto-con-icono-block_61347e51f3391.f4 .icon-dashicons {\n        width: 32px;\n        height: 32px;\n        font-size: 2rem;\n    }\n    #texto-con-icono-block_61347e51f3391.f5 .icon,\n    #texto-con-icono-block_61347e51f3391.f5 .icon-dashicons {\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_61347e51f3391.f6 .icon,\n    #texto-con-icono-block_61347e51f3391.f6 .icon-dashicons {\n        width: 14px;\n        height: 14px;\n    }\n<\/style><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n<div class=\"wp-block-group bg-white pa3 mt3\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mb0 f6 tracked\">PRECIO<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom mb0 is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom blue ma0 f2 fw7 lh-solid is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"ma0 f1 has-blue-color has-text-color\">330\u20ac<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\"><p class=\"ma0 has-blue-color has-text-color has-regular-font-size\"><a href=\"#metodos-pago\" rel=\"modal:open\" class=\"link\">-&gt; ver formas de pago<\/a><\/p>\n\t\t<div id=\"metodos-pago\" class=\"modal\" style=\"display:none;\">\n<p class=\"has-xl-font-size\">Metodos de pago<\/p>\n\n\n\n<p>Tienes tres formas de realizar el pago de los cursos a los que te apuntes.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Ingreso \/ Transferencia Bancaria<\/strong><\/p>\n\n\n\n<p class=\"has-regular-font-size\">Realizando una transferencia a cualquiera de nuestras cuentas en Banco Sabadell o ING Direct. Recibir\u00e1s nuestros datos bancarios mediante correo electr\u00f3nico una vez completado el proceso de pedido. Es importante especificar el n\u00famero de pedido que te ser\u00e1 enviado como concepto del pago. De esta forma, nos ser\u00e1 m\u00e1s f\u00e1cil identificarte.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Tarjeta de Cr\u00e9dito o D\u00e9bito \/ Paypal<\/strong><\/p>\n\n\n\n<p>Escogiendo la opci\u00f3n \u201cPaypal\u201d, podr\u00e1s elegir pagar mediante: Tarjeta de cr\u00e9dito o d\u00e9bito de cualquier banco. Soporta tarjetas VISA, MasterCard y JCB. El pago se realiza en un entorno seguro mediante una pasarela de pago con seguridad SSL en todas las comunicaciones, lo que impide la interceptaci\u00f3n de la informaci\u00f3n por terceros. La confidencialidad est\u00e1 asegurada en todas las comunicaciones que se establezcan durante la transacci\u00f3n. Los datos de la tarjeta de cr\u00e9dito no son facilitados al comercio sino que se alojan en servidores seguros de Paypal, esta empresa cuenta con los est\u00e1ndares 3D Secure de Visa y MasterCard.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Cuenta Paypal<\/strong><\/p>\n\n\n\n<p>S\u00f3lo si tienes una cuenta de Paypal.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-fill dim f4\"><a class=\"wp-block-button__link has-white-color has-blue-background-color has-text-color has-background\" href=\"https:\/\/www.agenciareinicia.com\/formacion\/formacion-in-company-marketing-digital\/\" style=\"border-radius:3px\">SOLICITAR IN-COMPANY<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-vertically-aligned-bottom\" style=\"grid-template-columns:auto 35%\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"150\" height=\"89\" src=\"https:\/\/www.agenciareinicia.com\/wp-content\/uploads\/2021\/05\/logo-fundae.png\" alt=\"\" class=\"wp-image-9252 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"mb0 f6 tracked\">FUNDAE<\/p>\n\n\n\n<p class=\"ma0 has-black-color has-text-color has-large-font-size\"><strong>Bonificable<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-light-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mb0 f6 tracked\">PARA M\u00c1S INFORMACI\u00d3N<\/p>\n\n\n\n<p class=\"mt0 f3 fw7 link has-black-color has-text-color\"><a href=\"tel:+346707471 5\" rel=\"nofollow\">+34 915 222 767<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 dim is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-blue-color has-light-gray-background-color has-text-color has-background\" href=\"\/contacto\/\" style=\"border-radius:2px\">CONT\u00c1CTANOS<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h3 class=\"wp-block-heading\">Descripci\u00f3n<\/h3>\n\n\n\n<p>\u00bfQuieres optimizar tus conocimientos de marketing y aprender una metodolog\u00eda m\u00e1s eficaz para tu empresa? Con el curso de Inbound Marketing conocer\u00e1s nuevas t\u00e9cnicas para poder atraer clientes mediante contenido \u00fatil y de valor, llegando a m\u00e1s gente de una forma m\u00e1s sencilla.<\/p>\n\n\n\n<p>Es un curso online y pr\u00e1ctico con todas las facilidades para que puedas conectarte desde donde quieras. Al terminarlo conocer\u00e1s al detalle como implementar esta t\u00e9cnica de marketing a tu empresa y maximizar beneficios. <\/p>\n\n\n\n<p>M\u00e1s de 10.000 alumn@s se han formado con nosotros.<\/p>\n\n\n\n<p>\u00a1An\u00edmate a dar el paso!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><\/div>\n<\/div>\n\n\n\n\n<div id=\"vertical-tabs-block_60a4eb600d8a8\" class=\"flex-l relative mt0 mt4-l vertical-tabs\">\n\n    <!-- SVG Linea Mobile -->\n            <svg class=\"svg-line-mobile overflow-visible svg-line-mobile absolute dn-l\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n            <path d=\"m 0,0 v 100 h 100 \" stroke=\"var(--color-blue)\" fill=\"none\" stroke-width=\"4px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n        <\/svg>\n    \n    <!-- Primer bloque \/ Selector tabs y contenido en Mobile \/ Selector tabs en Desktop-->\n    <div class=\"tab-title relative pa3 pa4-l pb5-l bt-l br-l flex flex-column items-end-l\">\n        <div class=\"relative\">\n            \n                                            <!-- SVG Linea Desktop 01 -->\n                        <svg class=\"svg-line-tab-title svg-line-01 mw2 top-1 right--2 pb4 absolute overflow-visible dn active\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n                            <path d=\"m 0,0 h 100 \" stroke=\"var(--color-blue)\" fill=\"none\" stroke-width=\"6px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n                        <\/svg>\n                                        \n                                        \n                    \n                    <!-- Selector de tabs en Mobile y Desktop -->\n                    <a href=\"javascript:void(0);\" data-tab=\"#tab-vertical-tabs-block_60a4eb600d8a8-1\" class=\"flex relative justify-between-l items-center f4 db link black  mb4 active\">\n\n                        <!-- SVG punto en Mobile -->\n                        <svg class=\"db dn-l\" width=\"24px\" height=\"24px\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                            <circle id=\"Oval-White\" fill=\"var(--color-washed-blue)\" cx=\"12\" cy=\"12\" r=\"12\"><\/circle>\n                            <circle id=\"Oval-Blue\" fill=\"var(--color-blue)\" cx=\"12\" cy=\"12\" r=\"6\"><\/circle>\n                        <\/svg>\n                        \n                        <!-- Texto Selector Tab -->\n                        <span class=\"ml3 ml0-l mr4-l dim\">\u00bfA qui\u00e9n va dirigido?<\/span>\n                        \n                        <!-- SVG punto en Desktop -->\n                        <svg class=\"dn db-l\" width=\"24px\" height=\"24px\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                            <circle id=\"Oval-White\" fill=\"var(--color-washed-blue)\" cx=\"12\" cy=\"12\" r=\"12\"><\/circle>\n                            <circle id=\"Oval-Blue\" fill=\"var(--color-blue)\" cx=\"12\" cy=\"12\" r=\"6\"><\/circle>\n                        <\/svg>\n                        \n                    <\/a>\n\n                    <!-- Contenido en Mobile -->\n                    <div class=\"mobile-text dn mb4\">\n                        <p>Profesionales del Marketing.<\/p>\n<p>Personal del departamento de marketing o de comercio electr\u00f3nico de una empresa.<\/p>\n<p>Emprendedores que vayan a realizar un proyecto online.<\/p>\n<p>PYMEs que desean mejorar el desarrollo de negocio a trav\u00e9s de las redes sociales.<\/p>\n                    <\/div>\n\n            \n                                        \n                    \n                                                    <!-- SVG Linea Desktop 02 -->\n                            <svg class=\"svg-line-tab-title svg-line-02 mw2 top-1 right--2 pb4 absolute overflow-visible dn\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n                                <path d=\"m 0,100 h 60 v -100 h 40\" stroke=\"var(--color-blue)\" fill=\"none\" stroke-width=\"6px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n                            <\/svg>\n                        \n                                        \n                    \n                    <!-- Selector de tabs en Mobile y Desktop -->\n                    <a href=\"javascript:void(0);\" data-tab=\"#tab-vertical-tabs-block_60a4eb600d8a8-2\" class=\"flex relative justify-between-l items-center f4 db link black  mb4 \">\n\n                        <!-- SVG punto en Mobile -->\n                        <svg class=\"db dn-l\" width=\"24px\" height=\"24px\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                            <circle id=\"Oval-White\" fill=\"var(--color-washed-blue)\" cx=\"12\" cy=\"12\" r=\"12\"><\/circle>\n                            <circle id=\"Oval-Blue\" fill=\"var(--color-blue)\" cx=\"12\" cy=\"12\" r=\"6\"><\/circle>\n                        <\/svg>\n                        \n                        <!-- Texto Selector Tab -->\n                        <span class=\"ml3 ml0-l mr4-l dim\">\u00bfQu\u00e9 aprender\u00e1s?<\/span>\n                        \n                        <!-- SVG punto en Desktop -->\n                        <svg class=\"dn db-l\" width=\"24px\" height=\"24px\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                            <circle id=\"Oval-White\" fill=\"var(--color-washed-blue)\" cx=\"12\" cy=\"12\" r=\"12\"><\/circle>\n                            <circle id=\"Oval-Blue\" fill=\"var(--color-blue)\" cx=\"12\" cy=\"12\" r=\"6\"><\/circle>\n                        <\/svg>\n                        \n                    <\/a>\n\n                    <!-- Contenido en Mobile -->\n                    <div class=\"mobile-text dn mb4\">\n                        <p><span style=\"font-weight: 400;\">Conocer y aplicar la metodolog\u00eda inbound en la estrategia de marketing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identificar al p\u00fablico objetivo mediante la t\u00e9cnica del buyer persona y priorizar mediante el scoring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Saber cu\u00e1les son los diferentes canales de Inbound Marketing y c\u00f3mo utilizarlos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hacer un correcto seguimiento de las acciones del Plan Inbound.<\/span><\/p>\n                    <\/div>\n\n                    <\/div>\n    <\/div>\n\n    <!-- Segundo bloque \/ Contenido tabs en Desktop -->\n    <div class=\"tab-text-wrapper relative flex-grow-1 dn db-l w-third-l pa3 pa4-l pb5-l pl0-l bt-l b--white\">\n\n        <!-- SVG Linea Desktop -->\n        <svg class=\"svg-line-tab-text-wrapper absolute absolute--fill overflow-visible dn db-l pb4\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n            <path d=\"m 0 0 h5 v95 h95\" fill=\"none\" stroke=\"var(--color-blue)\" stroke-width=\"6px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n        <\/svg>\n\n        <!-- Contenido en Desktop -->\n        \n                    <div class=\"tab-text dn pb4 active\" id=\"tab-vertical-tabs-block_60a4eb600d8a8-1\">\n                        <p>Profesionales del Marketing.<\/p>\n<p>Personal del departamento de marketing o de comercio electr\u00f3nico de una empresa.<\/p>\n<p>Emprendedores que vayan a realizar un proyecto online.<\/p>\n<p>PYMEs que desean mejorar el desarrollo de negocio a trav\u00e9s de las redes sociales.<\/p>\n                    <\/div>\n\n            \n                    <div class=\"tab-text dn pb4 \" id=\"tab-vertical-tabs-block_60a4eb600d8a8-2\">\n                        <p><span style=\"font-weight: 400;\">Conocer y aplicar la metodolog\u00eda inbound en la estrategia de marketing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identificar al p\u00fablico objetivo mediante la t\u00e9cnica del buyer persona y priorizar mediante el scoring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Saber cu\u00e1les son los diferentes canales de Inbound Marketing y c\u00f3mo utilizarlos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hacer un correcto seguimiento de las acciones del Plan Inbound.<\/span><\/p>\n                    <\/div>\n\n                <\/div>\n\n    <!-- Tercer bloque \/ Imagen y bot\u00f3n -->\n    <div class=\"tab-image relative flex flex-column items-start justify-between pa3 pa4-l pb5-l bt-l b--white mb4 mb0-l\">\n\n        <!-- SVG Linea Desktop -->\n        <svg class=\"svg-line-tab-image absolute absolute--fill overflow-visible dn db-l pv4 mw2\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n            <path d=\"m 0 95 h100\" fill=\"none\" stroke=\"var(--color-blue)\" stroke-width=\"6px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n        <\/svg>\n\n        <!-- Imagen -->\n        <img decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/www.agenciareinicia.com\/wp-content\/uploads\/2022\/07\/inbound-marketing.jpg\" class=\"w5 mb5\" alt=\"Curso Inbound Marketing\" srcset=\"https:\/\/www.agenciareinicia.com\/wp-content\/uploads\/2022\/07\/inbound-marketing.jpg 450w, https:\/\/www.agenciareinicia.com\/wp-content\/uploads\/2022\/07\/inbound-marketing-300x300.jpg 300w, https:\/\/www.agenciareinicia.com\/wp-content\/uploads\/2022\/07\/inbound-marketing-150x150.jpg 150w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\n        <!-- Bot\u00f3n -->\n                    <div class=\"wp-block-button is-style-outline\">\n                <a class=\"wp-block-button__link has-blue-color has-text-color absolute tc principal-button\" href=\"https:\/\/www.agenciareinicia.com\/formacion\/formacion-in-company-marketing-digital\/\" target=\"_self\">\n                    Apuntarme                <\/a>\n            <\/div>\n            \n        \n    <\/div>\n\n<\/div>\n\n<script>\n    jQuery(document).ready(function($) {\n        $('#vertical-tabs-block_60a4eb600d8a8 a').click(function(event) {\n            \/\/ tab logic\n            var Tab = $(this).data('tab')\n            $('#vertical-tabs-block_60a4eb600d8a8 a').removeClass('active');\n            $('#vertical-tabs-block_60a4eb600d8a8 .tab-text').removeClass('active');\n            $('#vertical-tabs-block_60a4eb600d8a8 .svg-line-tab-title').removeClass('active');\n            $(this).addClass('active');\n            $(Tab).addClass('active');\n            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color-inherit\">\n\n            Curso de Inbound Marketing\n        <\/h4>\n\n\n    \n\n<\/div>\n\n\n\n<ol class=\"wp-block-list\"><li>\u00bfQu\u00e9 es inbound marketing?<\/li><li>Inbound VS Outbound<\/li><li>Metodolog\u00eda inbound<\/li><li>Buyer persona y Customer Journey<\/li><li>Lead scoring y lead nurturing<\/li><li>Definici\u00f3n embudo de inbound<\/li><li>Herramientas a usar para el inbound<\/li><li>Estrategia para la creaci\u00f3n de contenidos en base al coustomer journey<\/li><li>Marketing mix para la captaci\u00f3n inbound (SEO \/ SEM \/ Blog \/ Redes sociales \/ Encuestas \/ Email marketing \/ P\u00e1ginas de aterrizaje \/ Automatizaci\u00f3n \/ CRM)<\/li><li>Anal\u00edtica y seguimiento<\/li><\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Profesores que imparten<\/h2>\n\n\n\n<div id=\"profesores-block_60a4f72f8e915\" class=\"profesores\">\n\n\t\n\t\t\t<div class=\"horizontal-card-profesores horizontal-card-1 db flex-l mb4 link br1 overflow-hidden\">\n\n\t\t\t\t<div class=\"thumbnail w-50-l h5 h-auto-l ba b--light-gray relative\">\n\n\t\t\t\t\t<div class=\"pt5 ph4 w-100 h-100\">\n\t\t\t\t\t\t<div class=\"thumbnail contain w-100 h-100 bg-top relative\" style=\"background-image: url(https:\/\/www.agenciareinicia.com\/wp-content\/uploads\/2021\/04\/Nestor-Tejero-02-683x1024.jpg);\"><\/div>\n\n\t\t\t\t\t<\/div>\n\n                    \n                        <svg class=\"path-horizontal path-01 path-vector absolute absolute--fill\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n\t\t\t\t\t\t\t<path d=\"m 5,0 v 80 h 15 v 20\" stroke=\"var(--color-blue)\" fill=\"none\" stroke-width=\"6px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\t<svg class=\"path-vertical path-01a path-vector absolute absolute--fill\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n\t\t\t\t\t\t\t<path d=\"m 95,0 v 10 h -90 v 90\" stroke=\"var(--color-blue)\" fill=\"none\"  stroke-width=\"4px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n\t\t\t\t\t\t<\/svg>\n\n                                        \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"text bg-light-gray flex items-center ba b--light-gray w-50-l relative \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<svg class=\"path-vertical path-01b path-vector absolute absolute--fill\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n\t\t\t\t\t\t\t<path d=\"m 5,0 v 95 h 90 v 5\" stroke=\"var(--color-blue)\" fill=\"none\"  stroke-width=\"4px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"text-wrapper relative\">\n\n\t\t\t\t\t\t<h2 class=\"mv0 f3 black\">N\u00e9stor Tejero Bermejo<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"mv0 f4 blue\">Director General_<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<p>Dirige la agencia y asesora a clientes de diferentes tama\u00f1os y sectores. Desde la definici\u00f3n de modelos de negocio y planes estrat\u00e9gicos a la preparaci\u00f3n de campa\u00f1as puntuales. Lo que m\u00e1s le gusta es aprender nuevos modelos de negocio e idear nuevas formas de llegar a los Clientes.<\/p>\n\n\n\n<p>Lleva impartiendo formaciones sobre marketing y negocios m\u00e1s de 10 a\u00f1os. Dice que cuanto m\u00e1s ense\u00f1a, m\u00e1s aprende. Curiosa paradoja.<\/p>\n\n\n\n<p class=\"has-red-color has-text-color has-regular-font-size\"><strong>No dice que no a tomar una ca\u00f1a desde 2006<\/strong>.<\/p>\n\n\n\n<p data-test id='texto-con-icono-block_6107ab097d90d' class=\"flex texto-con-icono has-blue-color has-text-color f6 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    <a href=\"https:\/\/www.linkedin.com\/in\/nestortejerobermejo\/details\/certifications\/\" target=\"_blank\" class=\"link color-inherit \">Certificados y cursos<\/a>\n            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_6107ab097d90d .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_6107ab097d90d .icon {\n        background-color: currentColor;\n        -webkit-mask: url(https:\/\/www.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/c.svg) no-repeat 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flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    <a href=\"\/categoria-casos\/marketing\/\" target=\"_blank\" class=\"link color-inherit \">Casos de \u00e9xito<\/a>\n            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_610aab2c6a2e8 .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_610aab2c6a2e8 .icon {\n        background-color: currentColor;\n        -webkit-mask: url(https:\/\/www.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/c.svg) no-repeat center;\n        mask: url(https:\/\/www.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/c.svg) no-repeat center;\n        -webkit-mask-size:cover;\n        mask-size:cover;\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_610aab2c6a2e8.f4 .icon,\n    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vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\t<svg class=\"path-vertical path-02a path-vector absolute absolute--fill\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n\t\t\t\t\t\t\t<path d=\"m 95,0 v 90 h -90 v 10\"  stroke=\"var(--color-green)\" fill=\"none\" stroke-width=\"4px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"text bg-light-gray flex items-center ba b--light-gray w-50-l relative \">\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t<svg class=\"path-horizontal path-02b path-vector absolute absolute--fill\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n\t\t\t\t\t\t\t<path d=\"m 0,20 h 5 v 80\"  stroke=\"var(--color-blue)\" fill=\"none\" stroke-width=\"6px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\t<svg class=\"path-vertical path-02b path-vector absolute absolute--fill\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n\t\t\t\t\t\t\t<path d=\"m 5,0 v 95 h 20 v 5\"  stroke=\"var(--color-blue)\" fill=\"none\" stroke-width=\"4px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"text-wrapper relative\">\n\n\t\t\t\t\t\t<h2 class=\"mv0 f3 black\">\u00c1lvaro O&#8217;Donnell<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"mv0 f4 blue\">Estrategia Digital y CRO_<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<p>Quien llega a Reinicia_ buscando una estrategia de marketing pasa por sus manos. Comprende mejor que nadie los diferentes modelos de negocio y las necesidades del Cliente y construye la estrategia para lograr alcanzar los objetivos. Siempre con originalidad pero siendo realista. Si algo no funciona, pivota.<\/p>\n\n\n\n<p>Adem\u00e1s comparte sus conocimientos como profesor en muchos de los cursos de la agencia, donde su experiencia siempre sale a relucir.<\/p>\n\n\n\n<p class=\"has-red-color has-text-color\"><strong>Dale una pizarra y te hace una estrategia.<\/strong><\/p>\n\n\n\n<p data-test id='texto-con-icono-block_6138d1efd4db7' class=\"flex texto-con-icono has-blue-color has-text-color f6 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    <a href=\"https:\/\/www.linkedin.com\/in\/alvaro-odonnell-digital\/details\/certifications\/\" target=\"_blank\" class=\"link color-inherit \">Certificados y cursos<\/a>\n            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_6138d1efd4db7 .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_6138d1efd4db7 .icon {\n        background-color: 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id='texto-con-icono-block_6138d20ad4db8' class=\"flex texto-con-icono has-blue-color has-text-color f6 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    <a href=\"\/categoria-casos\/marketing\/\" target=\"_blank\" class=\"link color-inherit \">Casos de \u00e9xito<\/a>\n            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_6138d20ad4db8 .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_6138d20ad4db8 .icon {\n        background-color: currentColor;\n        -webkit-mask: url(https:\/\/www.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/c.svg) no-repeat center;\n        mask: url(https:\/\/www.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/c.svg) no-repeat center;\n        -webkit-mask-size:cover;\n        mask-size:cover;\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_6138d20ad4db8.f4 .icon,\n    #texto-con-icono-block_6138d20ad4db8.f4 .icon-dashicons {\n        width: 32px;\n        height: 32px;\n        font-size: 2rem;\n    }\n    #texto-con-icono-block_6138d20ad4db8.f5 .icon,\n    #texto-con-icono-block_6138d20ad4db8.f5 .icon-dashicons {\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_6138d20ad4db8.f6 .icon,\n    #texto-con-icono-block_6138d20ad4db8.f6 .icon-dashicons {\n        width: 14px;\n        height: 14px;\n    }\n<\/style>\n\n\n<p data-test id='texto-con-icono-block_6138d213d4db9' class=\"flex texto-con-icono has-blue-color has-text-color f6 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    <a href=\"https:\/\/www.linkedin.com\/in\/alvaro-odonnell-digital\/\" target=\"_blank\" class=\"link color-inherit \">Ver LinkedIn<\/a>\n            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class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.agenciareinicia.com\/wp-content\/uploads\/2021\/07\/imagen-formacion.jpg);background-position:100% 50%\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.agenciareinicia.com\/wp-content\/uploads\/2021\/07\/imagen-formacion.jpg\" alt=\"\" class=\"wp-image-10058 size-full\" srcset=\"https:\/\/www.agenciareinicia.com\/wp-content\/uploads\/2021\/07\/imagen-formacion.jpg 900w, https:\/\/www.agenciareinicia.com\/wp-content\/uploads\/2021\/07\/imagen-formacion-300x200.jpg 300w, https:\/\/www.agenciareinicia.com\/wp-content\/uploads\/2021\/07\/imagen-formacion-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 escoger a Reinicia para formarte?<\/h2>\n\n\n\n<ol class=\"highlighted-yellow wp-block-list\"><li><strong>Nos encanta compartir nuestros conocimientos<\/strong> sobre diferentes herramientas y \u00e1reas del marketing.<\/li><li>Contamos con <strong>10 a\u00f1os de experiencia<\/strong> impartiendo formaci\u00f3n. <\/li><li>Somos <strong>entidad organizadora de FUNDAE<\/strong>, por lo que tu empresa podr\u00e1 bonificarse los cursos.<\/li><li><strong>Nos adaptamos<\/strong> a tus necesidades y particularidades del sector. <\/li><li>Cada formaci\u00f3n est\u00e1 pensada para un <strong>nivel en concreto<\/strong>.<\/li><\/ol>\n<\/div><\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"double-cta-block_609bf5848b242\" class=\"double-cta alignfull flex-l  has-background estilo-2 has-bg-conic-smooth-blue-to-green-gradient-background\">\n\n\t<div class=\"w-50-l pv4 pv5-l flex justify-end has-background bt bb b--black \">\n\n\n\n\t\t<div class=\"title ph3  f3 white\">\n\t\t\tTe ense\u00f1amos el camino inteligente_ para alcanzar tu meta\t\t\t\t\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"w-50-l pv5-l has-background bt bb b--black has-green-background-color pt4\">\n\n\t\t<div class=\"buttons ph3 pl4-l flex-l pb6 pb4-l overflow-hidden\">\n\n\t\t\t<div>\n\n\t\t\t<div class=\"dark-gray mb4 \">\n\t\t\t\t\u00a1Dinos c\u00f3mo quieres que nos conozcamos!\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"mb3 wp-block-button is-style-fill mw5 relative z-1\">\n\t\t\t\t\t<a href=\"#double-cta-block_609bf5848b242-modal\" rel=\"modal:open\" class=\"wp-block-button__link has-white-color has-blue-background-color has-text-color has-background flex items-center\">\n\t\t\t\t\t\t<span class=\"material-icons mr2\">event<\/span> Reunirse\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div id=\"double-cta-block_609bf5848b242-modal\" class=\"modal\">\n\t\t\t\t  <iframe width='100%' height='585px' src='https:\/\/agenciareinicia.zohobookings.eu\/portal-embed#\/customer\/agenciareiniciaweb' frameborder='0' allowfullscreen='' > <\/iframe>\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"mb3 wp-block-button mw5 relative z-1\">\n\t\t\t\t\t<a href=\"\/contacta-con-nosotros\/\" class=\"ba wp-block-button__link has-blue-color has-text-color flex items-center bg-green\">\n\t\t\t\t\t\t<span class=\"material-icons mr2\">email<\/span> Escribir\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"wp-block-button mw5 relative z-1\">\n\t\t\t\t\t<a href=\"tel:+34915222767\" class=\"ba wp-block-button__link has-blue-color has-text-color flex items-center bg-green\">\n\t\t\t\t\t\t<span class=\"material-icons mr2\">call<\/span> +34 915 222 767\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<div class=\"illustration relative\">\n\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"img absolute relative-l\" width=\"300\" src=\"\/wp-content\/uploads\/2021\/11\/Newsletter_a_sin_boton.png\">\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\n\t<\/div>\n\n<\/div>\n\n<style>\n\t#double-cta-block_609bf5848b242 .title,\n\t#double-cta-block_609bf5848b242 .buttons {\n\t\tmax-width: 48rem;\n\t}\n\t.double-cta .illustration .img {\n\t    left: 8rem;\n    \ttop: -16rem;\n\t}\n\t.wp-block .double-cta .modal {\n\t\tdisplay: none;\n\t}\n\t.jquery-modal.blocker {\n\t\tpadding: 1rem;\n\t}\n\t.jquery-modal .modal {\n\t\twidth: 100%;\n\t\tpadding: 1rem;\n\t}\n\n\t@media screen and (min-width: 30em) {\n\t\t.double-cta .illustration .img {\n\t\t\tleft: -7rem;\n\t\t\ttop: 2rem;\n\t\t}\n\t}\n\t@media screen and (max-width: 30em) {\n\t\t.double-cta.estilo-2 .wp-block-button {\n\t\t    max-width: 14rem;\n\t\t}\n\t\t.double-cta.estilo-2 .illustration .img {\n\t    \ttop: -15rem;\n\t\t}\n\t}\n\n<\/style>","protected":false},"excerpt":{"rendered":"<p>Aprende una metodolog\u00eda m\u00e1s eficaz para tu empresa con el curso de Inbound Marketing, con el que podr\u00e1s atraer clientes con un contenido \u00fatil y de valor.<\/p>\n","protected":false},"featured_media":13227,"template":"","class_list":["post-13226","formacion","type-formacion","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Curso de Inbound Marketing | Agencia Reinicia<\/title>\n<meta name=\"description\" content=\"\u25b7Ap\u00fantate al Curso de Inbound Marketing y construye tu propio camino de la mano de y sus profesores expertos. \u00a1Bonificable!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agenciareinicia.com\/formacion-abierta\/inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curso de Inbound Marketing | Agencia Reinicia\" \/>\n<meta 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